Slavic Village Development

Slavic Village Development (SVD), a Community Development Corporation located in the heart of Cleveland, engaged Riverside Communications Group to help with their marketing efforts. Riverside conducted a series of focus groups in an effort to better understand the perception and positioning of the Slavic Village neighborhood with current residents and employees of neighborhood-based businesses. By exploring how Slavic Village is viewed, Riverside was able to uncover opportunities to better generate interest among residents and non-residents in an effort to improve marketing and increase homeownership. Specific objectives of the research included: gauging the overall reputation of Slavic Village; uncovering the most important considerations when selecting a place to rent or buy a home; exploring potential incentives to homeownership in general and in Slavic Village in particular; and uncovering possible solutions for improving the neighborhood.